Like all experienced marketers know that differentiate your company from your competitors is a primary key to attracting new and prospective customers and keep them if they decide to your customers. But will the same "hook" was that they become your customers will be enough to ensure their loyalty? Let us examine a few strategies:
Low Price: As people are increasingly price conscience, especially in this slow economy, this may be an excellent way to attract new customers. However, unless your business plan over a "discount house" operation, you must be a different strategy to retain these customers, otherwise they will simply follow the next big discount elsewhere.
Great Products: Each company advertises great products. Why is your product better than your competitors? Enter your prospects with a reason to walk in the door. Make sure that your products are regularly updated and optimized to ensure a competitive advantage.
Great Service: This strategy is not usually attract new customers, unless you detail how your service is over your competitors. On the surface there is nothing to differentiate your company from your competitors. Of course, great service is an important key to customer retention.
There are many other innovative marketing strategies in the market, based on surveys. These studies can you understand your target market and concerns on the latest trends. Such a trend, the all important survey (Harris, Nielsen, Mintel, Intellitrends) was following Going Green. With unstable fuel prices, new energy tax credits, and the promise of a forthcoming New Green Economy, there has never been a better time to Green in your company business practices and products.
Going Green Will help attract new customers or members? After Intellitrends, almost 35% of respondents as a company environmental policy before buying. Monster Trak reported that for university graduates, this figure was over 80% and 92% of these "Gen Y's" were in search of work for a company with a solid environmental and social responsibility policies.
Even with all the news and polls on Going Green, business magazines have estimated that less than 2% of all small and medium-sized companies in the U.S. have begun, all green initiatives at all. Drat. According to the Makovsky Green Gap survey, people are looking for companies play a leading role in improving the environment. That could be a unique opportunity to differentiate and really make a difference.
Joseph Winn is the President/CEO GreenProfit Solutions, Inc., an environmental consulting and benefits firm specializing in assisting small and medium size companies in Going Green. You may contact Joseph at:
jwinn@greenprofitsolutions.com
http://www.greenprofitsolutions.com
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